With the increase in car ownership, the decrease in GPS navigation electronic dog product prices, and the improvement of map practicality, the Chinese automotive GPS navigation electronic dog market has entered a rapid growth period. According to data from the National Bureau of Statistics of China, as of the end of 2006, the number of civilian vehicles in China had reached 49.85 million; In addition, as the 2008 Beijing Olympics approaches, areas such as traffic management and logistics distribution have shown strong demand for GPS navigation electronic dog applications. To this end, GPS navigation electronic dog chip manufacturers, solution design suppliers, map data and navigation software suppliers, navigation operators, equipment manufacturers, etc. upstream and downstream of the industry chain are actively developing their respective advantages, striving to seize the market opportunity.

　　The focus of the car GPS navigation electronic dog market has shifted forward, and PND has taken off with cost advantages

　　Although GPS navigation electronic dog technology has been around for decades, it was not until 2003 that the rise of automotive navigation applications significantly accelerated the outbreak of large-scale commercialization of GPS navigation electronic dogs worldwide. Car GPS navigation electronic dog navigation equipment can be divided into two categories according to the form of terminal products: car navigation equipment and portable navigation equipment (PND). On the one hand, with the increase in car production and the popularity of front end decoration, the strategic position of the front end decoration in the car navigation market is becoming increasingly important. On the other hand, PND has achieved continuous rapid growth in product shipments due to its convenient portability and low price, squeezing the market space for car navigation products.

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