From 2004 GPS navigator was applied to the automotive field in my country, due to the convenience and practicality of GPS products, it was accepted and sought after by consumers in a short period of time. Driven by favorable conditions such as market demand and large product profit margins, related products such as GPS automobile navigators have quickly embarked on the road of high -speed development. According to incomplete statistics, by 2006, the sales of GPS products in that year had reached nearly 5 billion yuan. The previous year increased by more than 50.8%.

　　Based on the rapid rise of GPS products, this emerging industry immediately attracted a large number of manufacturers to participate to compete and eat this huge cake. Since 2007, China's GPS industry has entered a relatively mature period. The market demand in this period has further expanded, and consumers' awareness of GPS products has further increased. With the participation of a large number of manufacturers, the fierce market competitive environment has made various manufacturers have to make every means to occupy a market share. The most significant point is to compress the profit space, control production costs, and reduce sales prices. Forehead. As a result, the price of GPS products has shown a trend of vertical decline. By 2007, some brand products had close to the thousand yuan mark.

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