1. Socio economic development environment

　　In recent years, China has adhered to the reform and opening up policy and achieved remarkable development. The country's economic strength has greatly improved, and society has reached a moderately prosperous level and is moving towards modernization. Per capita income has been increasing year by year, laying a mature economic foundation for automobile consumption. People who have no worries about food and clothing need to improve their quality of life, making it inevitable for cars to enter households and deeper applications, This provides a good foundation for the sales of GPS products.

　　At present, the two key development industries of China's economy, mobile communication and the automotive industry, are developing rapidly. The GSM mobile communication network covers the whole country, and the proportion of private cars in major key cities has exceeded that of public cars.

　　2. User characteristics

　　Among the people who purchase private cars, their income is relatively high and they have a strong economic foundation and consumption ability. While satisfying the choice of cars as a means of transportation, it also recognizes that cars are a consumer good. Therefore, the monthly cost of thousands of yuan has become an inevitable part for private car users.

　　Private car users are very concerned about the safety of the car itself, and family members are very concerned about the personal safety of the driver. I am also willing to invest in the repair and maintenance of cars to ensure safety and suitability while driving. At the same time, I have a strong demand for road conditions and consumer places related to driving and daily consumption. These demands have laid a solid foundation for the promotion and application of GPS in private cars.

　　3. High rate of car theft

　　The installation of car anti-theft devices is the first choice for car owners, but whether it is mechanical or electronic anti-theft devices, no brand has an absolute advantage. And 25% of cars are equipped with both mechanical and electronic anti-theft devices, indicating that car owners are concerned about the performance and reliability of traditional anti-theft devices.

　　The use of GPS technology to reduce car theft rates is an inevitable direction for the development of the automotive industry.

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