mini gps tracker.Target Customer Classification of Automotive Beidou GPS Positioning and Monitoring System

　　1. Individual users

　　Individual users mainly include family sedan users and individual transportation vehicle users.

　　1) Family sedan users:

　　At present, sedans have gradually entered households. Taking Beijing as an example, the ownership of private cars has reached a scale of 1.2 million, and the number of new cars added annually exceeds 200000. Private cars are a huge potential market for mobile target monitoring services. This group of users mainly focus on the security needs of this service, such as anti-theft and anti robbery, car rescue, etc., and have a great interest in providing information services related to travel, entertainment, and service facilities. In addition, currently in some cities, for vehicles purchased through mortgage, local public security departments, banks, and insurance companies require vehicles to be equipped with GPS monitoring equipment.

　　2) Individual transport vehicles

　　At present, there are over 5.3 million registered freight vehicles nationwide, with a considerable portion owned by individuals, forming a loose or semi close cooperative relationship with various transportation enterprises, freight forwarding companies, distribution stations, etc. How affiliated units manage individual vehicles and ensure the safety of cargo transportation has become a major issue. This part of the demand mainly focuses on the need for security, in order to improve the efficiency of management and operation.

　　2. Enterprise users

　　The main enterprise users who have a demand for mobile target monitoring services are:

　　1) Transportation enterprises

　　Logistics and transportation enterprises are a key customer group for mobile target monitoring business. The main needs of this type of user are to ensure safety, improve management efficiency, and improve service levels.

　　2) Taxi Company

　　At present, taxi companies have a strong demand for mobile target monitoring services from the perspective of ensuring the safety of operating vehicles and improving service levels.

　　3) Public transportation companies

　　3) Long-distance passenger transport company

　　4) Vehicle rental companies

　　5) Automobile dealers

　　6) Automobile production enterprises

　　7) Bank

　　8) Insurance companies

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